Forty years ago, the Bell Moto 3 hit the market and changed the look of off-road racing forever. It is one of the most recognizable and iconic helmets in the history of motorcycling. Offering protection far beyond any prior helmets, looking like nothing else on earth, the Moto-3 was immediately adopted by the sport’s most legendary racers and overnight became the benchmark by which all others were measured. To this day it remains a highly sought after collectible, with battered old warriors regularly commanding insane prices on Ebay. With the re-release of the Moto 3, we scooped up passion and innovation from decades past, incorporated modern materials, state of the art fit and safety standards, and sent this legendary veteran back out into the world for a well-deserved encore performance. Often imitated, never duplicated, we offer no apologies for flattening the worn-out used helmet market.